Congrats on the business, i dont know if someone has said it or not but make sure you take advantage of the social networking sites that are available. Create a facebook page for you business and spread the word. You can offer contest for people that refer other people to your page and maybe give away a few jigs or something to the winner. This will also give people a place to post reports that will reach many people. When i make my trip to the western basin this year from pittsburgh i will be sure to stop in and say hi, plus the coffee lol