Matt, generally speaking the setting that determines which version of a site you load is on your device. For instance, on my phone, if I go into "Settings" one of the drop-down boxes asks me if I want to view mobile-optimized versions of sites or if I want to view the full site. My guess is, if other sites load into mobile sites (think "m.basspro.com" instead of "basspro.com") them you're already seeing the mobile version of our beloved walleye.com.