There are a lot of factors and options here. First, find active and suspended fish. My experience has been that the fish that are appx 13-20 feet down are usually active. If I were drifting and casting and/or trolling spinning rods, I would have confidence in casting deep running crankbaits or crawler harnesses. There's a way to capture the egg sinker that helps tremendously. I use 3/4 ounce or one ounce. Bottom bouncers often work well too.

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Don