Fisherman's Wharf downtown just across from Subway subs. It is on the river near where the Jet Express used to be. Great selection and they used to run a special of buy 3 and get 1 free or something like that. The special was usually already put together as 4. They also have a great worm harness blade selection, provide good information, and have bait and ice. Sounds like a commercial. It's a good shop.